Mobile and tablet browsers now account for more than 51% of all web searches, and as we’re usually on the move with them, we have very little patience for slow loading times. According to Google, we expect a website to load within 3 seconds before we go elsewhere for quicker content delivery. In response to this issue, … Continue reading Speeding up the web
Last Friday's Business Growth Hub event, held at the excellent Pier Centre named after Wigan's most iconic address just a couple of hundred yards away, focused on digital transformation. Wigan's own Digital Growth Advisor, Jonathan Print, outlined the support provided by both the Growth Hub and Wigan Council for businesses looking to engage with digital. The … Continue reading Digital Transformation
Perceived wisdom (and hard evidence) tells us that increasingly emails are being read on the move. Many sources suggest that around 70% of email traffic is now accessed on a mobile device – a smartphone or tablet. And yet, many marketers are not optimising their eshots for mobile. This inaction can cause extreme dissatisfaction amongst … Continue reading Is your eMarketing Mobile Friendly?
Just taking time out of the day to day 'busy-ness' of running a business, to actually think about the business, is never a bad idea. Finding that time isn't easy though, especially in a deadline driven industry as there always seems to be some big project nearing completion or pressing issue that needs attention. That … Continue reading A problem shared
Insider North West held one of its excellent breakfast events earlier in the month with a panel comprised of Martin Ainscough - Chairman of Ainscough Group; Phil Clarke - former GB and Wigan rugby league captain, Sky Sports presenter and now Director of The Sports Office; Brian Stewart - Managing Director at Electric Glass Fibre; … Continue reading Work in Wigan? You must be joking. Actually, it’s full of surprises.
If you’re using Google Adwords (and, if you’re not, why not?), it is vital to make sure your money is being well spent. PPC is a very effective way of obtaining targeted traffic to your website which, hopefully, turns into sales leads. As with all marketing activity, it is extremely important to make sure you’re … Continue reading Reduce Your Spend on Google AdWords – Without Losing Traffic
Email continues to be one of the fastest-growing marketing channels and is arguably one of the biggest drivers of customer acquisition and customer retention. It provides a cost-effective medium to communicate with customers but businesses need to continuously evolve their email tactics to cater to a changing audience. We’ve summarised some of the most effective … Continue reading Effective tactics to engage your email subscribers