The most important square centimetre in business.

Visual communication has been around for some 20,000 years or so, from when someone decided to decorate his cave in Lascaux with pictures of his intended next meal. Ancient civilisations, including the Egyptians and Aztecs, developed hieroglyphics – or logographic scripts - over 3,000 years ago. The concept of branding probably stems from the heraldic … Continue reading The most important square centimetre in business.

What is the ROI from all your social media efforts?

To secure buy-in and budget for your social media marketing strategies you need to demonstrate how your efforts are contributing to your goals. Social media, like any other marketing channel, must prove its return on investment (ROI). Measuring your social media ROI allows you to identify gaps in your overall strategy, key messages and content, … Continue reading What is the ROI from all your social media efforts?

“This is Manchester. We do things differently here.” Anthony H Wilson

The saying 'never talk about religion or politics' is often well advised, but given that everyone seems to be talking about little else other than the latter, there's another well known saying that starts 'if you can't beat them...' I've always had a soft spot for Andy Burnham, ever since he backed our 'Creative Wigan' … Continue reading “This is Manchester. We do things differently here.” Anthony H Wilson