When writing blog posts, it’s easy to forget about search engine optimisation (SEO), and although this can take extra time when creating the content, it’s worth considering at the start. High ranking blog posts can help your website gain organic visibility and generate more traffic, so how do you make your blog posts SEO friendly? … Continue reading How to write SEO friendly blog posts
Pretty much everyone who has involvement in the maintenance of website content and the dissemination of company news, views and information now recognises the power of the blog. The internet in general and blogs in particular have made authors of us all (and secretaries of most of us!). Having toiled over creating your blog, you … Continue reading Do you write blogs? If so, you should read this, it might just help to grow your reader numbers.
Perceived wisdom (and hard evidence) tells us that increasingly emails are being read on the move. Many sources suggest that around 70% of email traffic is now accessed on a mobile device – a smartphone or tablet. And yet, many marketers are not optimising their eshots for mobile. This inaction can cause extreme dissatisfaction amongst … Continue reading Is your eMarketing Mobile Friendly?
If you’re using Google Adwords (and, if you’re not, why not?), it is vital to make sure your money is being well spent. PPC is a very effective way of obtaining targeted traffic to your website which, hopefully, turns into sales leads. As with all marketing activity, it is extremely important to make sure you’re … Continue reading Reduce Your Spend on Google AdWords – Without Losing Traffic