To secure buy-in and budget for your social media marketing strategies you need to demonstrate how your efforts are contributing to your goals. Social media, like any other marketing channel, must prove its return on investment (ROI). Measuring your social media ROI allows you to identify gaps in your overall strategy, key messages and content, … Continue reading What is the ROI from all your social media efforts?
Mobile and tablet browsers now account for more than 51% of all web searches, and as we’re usually on the move with them, we have very little patience for slow loading times. According to Google, we expect a website to load within 3 seconds before we go elsewhere for quicker content delivery. In response to this issue, … Continue reading Speeding up the web
Email continues to be one of the fastest-growing marketing channels and is arguably one of the biggest drivers of customer acquisition and customer retention. It provides a cost-effective medium to communicate with customers but businesses need to continuously evolve their email tactics to cater to a changing audience. We’ve summarised some of the most effective … Continue reading Effective tactics to engage your email subscribers
Following last week’s round-up review of SEO in 2016, it seems natural to look at what the predictions are for next year. Only time will tell but It looks like 2017 will be an interesting year for SEO, with the following trends dominating the arena; Mobile, mobile, mobile Mobile will continue to gain dominance across … Continue reading SEO predictions for 2017
The end of the year is a time to reflect and look back on how things have changed over the past twelve months. As the world of SEO continues to evolve at lightning speed, keeping abreast of the latest tactics is essential to keeping your website competitive into the new year. Customer usage and expectations, and … Continue reading 2016 SEO in review