One of the overarching themes at this year's Festival of Marketing was the AI (Artificial Intelligence) revolution. Opening speaker, author and TV personality Stephen Fry warned, “If we sleepwalk into AI, we’re in great danger.” Reminding us of the unforeseen success of the internet, Fry advised that it would be no good scrambling to catch-up, we … Continue reading Artificial Intelligence – The power to shape the future
Now that the dust has fully settled on this year’s Festival of Marketing event, I thought it might be an idea to look back and reflect on some of the key subjects that resonated with me the most. I'll cover these over a series of blog posts so as not to overload. Write ups the day after … Continue reading Let customers lead you
Thousands of marketers descended upon London’s coolest conference venue last week, for the annual Festival of Marketing event at Tobacco Dock. A modernised industrial building across two floors, the perfect setting for ideas generation and learning. The upper floor was dedicated to seminar sessions on content, AI, Customer Experience, Insight, Data & Analytics, Programmatic and … Continue reading The Festival of Marketing 2017
We've recently been joined by the talented Bethan Potter who studies Graphic Design at the University of Huddersfield. She's on placement with us for twelve months but let’s hear what she has to say about her first month at bd2... Tell us a bit about yourself Bethan. I’m from Wigan but I'm studying for a BA … Continue reading What’s young, creative and keen to learn? Our latest placement student, Bethan Potter.
Instagram is one of the fastest-growing social networks, boasting 700 million monthly active users. This year, more brands are projected to use Instagram than Twitter, and per-follower engagement on Instagram is 58 times greater than Facebook. With stats like that, is it any wonder more and more online retailers are using this social media platform … Continue reading Instagram for business #IncreasingEngagement
When writing blog posts, it’s easy to forget about search engine optimisation (SEO), and although this can take extra time when creating the content, it’s worth considering at the start. High ranking blog posts can help your website gain organic visibility and generate more traffic, so how do you make your blog posts SEO friendly? … Continue reading How to write SEO friendly blog posts
To secure buy-in and budget for your social media marketing strategies you need to demonstrate how your efforts are contributing to your goals. Social media, like any other marketing channel, must prove its return on investment (ROI). Measuring your social media ROI allows you to identify gaps in your overall strategy, key messages and content, … Continue reading What is the ROI from all your social media efforts?