Instagram for business #IncreasingEngagement

Instagram is one of the fastest-growing social networks, boasting 700 million monthly active users. This year, more brands are projected to use Instagram than Twitter, and per-follower engagement on Instagram is 58 times greater than Facebook. With stats like that, is it any wonder more and more online retailers are using this social media platform … Continue reading Instagram for business #IncreasingEngagement

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How to write SEO friendly blog posts

When writing blog posts, it’s easy to forget about search engine optimisation (SEO), and although this can take extra time when creating the content, it’s worth considering at the start. High ranking blog posts can help your website gain organic visibility and generate more traffic, so how do you make your blog posts SEO friendly? … Continue reading How to write SEO friendly blog posts

What is the ROI from all your social media efforts?

To secure buy-in and budget for your social media marketing strategies you need to demonstrate how your efforts are contributing to your goals. Social media, like any other marketing channel, must prove its return on investment (ROI). Measuring your social media ROI allows you to identify gaps in your overall strategy, key messages and content, … Continue reading What is the ROI from all your social media efforts?

Effective tactics to engage your email subscribers

Email continues to be one of the fastest-growing marketing channels and is arguably one of the biggest drivers of customer acquisition and customer retention. It provides a cost-effective medium to communicate with customers but businesses need to continuously evolve their email tactics to cater to a changing audience. We’ve summarised some of the most effective … Continue reading Effective tactics to engage your email subscribers