Pretty much everyone who has involvement in the maintenance of website content and the dissemination of company news, views and information now recognises the power of the blog. The internet in general and blogs in particular have made authors of us all (and secretaries of most of us!). Having toiled over creating your blog, you … Continue reading Do you write blogs? If so, you should read this, it might just help to grow your reader numbers.
Perceived wisdom (and hard evidence) tells us that increasingly emails are being read on the move. Many sources suggest that around 70% of email traffic is now accessed on a mobile device – a smartphone or tablet. And yet, many marketers are not optimising their eshots for mobile. This inaction can cause extreme dissatisfaction amongst … Continue reading Is your eMarketing Mobile Friendly?
If you’re using Google Adwords (and, if you’re not, why not?), it is vital to make sure your money is being well spent. PPC is a very effective way of obtaining targeted traffic to your website which, hopefully, turns into sales leads. As with all marketing activity, it is extremely important to make sure you’re … Continue reading Reduce Your Spend on Google AdWords – Without Losing Traffic
More and more companies are using email marketing in both b2b and b2c channels. At bd2, we now provide most of our clients with a range of email marketing services; from concept, design and copywriting through to distribution, monitoring and reporting. The reasons are simple to understand and the first is the sheer volume … Continue reading Two hugely important email triggers you should be using
Social media should not be seen as something separate from or unrelated to the overall marketing strategy. It must be an integral part of what the business is already doing.