Following last week’s round-up review of SEO in 2016, it seems natural to look at what the predictions are for next year. Only time will tell but It looks like 2017 will be an interesting year for SEO, with the following trends dominating the arena;
Mobile, mobile, mobile
Mobile will continue to gain dominance across the search market and will consistently have higher search volume than desktop next year. Ensuring you have a mobile friendly website and a good mobile speed is going to be critical, a fast website with a user-friendly design that works on every device is going to be a success with both search engines and users alike. Experts are predicting a bigger push towards mobile-first design and copy aimed at targeting semantic strings.
AMP – Accelerated Mobile Page
Ever since its launch in search results in February 2016, AMP has been in the SEO news. Is AMP a Google fad to come and go within a few months, or is the project here to stay and form the future of mobile? For 2017 we suspect AMP is going to get bigger before it goes away.
Content will still be king
Content is something we’ve been talking about all year and it looks as though we will still be focusing on it in 2017. Early content marketing efforts were focused on producing as much content as possible, but more recently, we have seen a surge in more ‘bite sized’ content that appeals to readers. SEO experts are predicting that 2017 will be the year where we see the rise of content density across the board. The world of content marketing is adapting so that the audience receives more value.
User Experience Optimisation (UEO)
User experience has always been important to SEO as Google favours sites that are properly optimised for mobile devices, that load quickly, and where it is clear that users are enjoying their experience on site (longer time spent on page, etc.). However, in 2017 it is predicted that we may see an increased emphasis on user experience, especially as it relates to mobile devices. AMPs, as mentioned above, could be the first sign of this, but it looks like Google will favour pages that offer better user experiences overall.
Many argue that personal branding is an online secret advantage, you only have to look at the success of some of the big-name YouTube vloggers as examples of the power of personal branding. With a personal brand, it is easier to build user trust, and drive more traffic to your website. As social media platforms like Facebook continue to refine their algorithms to favour individual posts over branded posts, it is anticipated that we will see more businesses take advantage of personal branding.
Voice Search Queries
Voice search started to grow in 2016 and this is likely to continue into 2017. With people literally asking questions from their search engine, this will undoubtedly have an impact on search engine marketing and PPC advertising. The goal for voice search in 2017 is to go above and beyond voice recognition and evolve into voice understanding.
SEO is constantly evolving and the strategies you may have used this year may not create the same impact or results in 2017. The more aware you are of your online landscape, the more you will be able to stay on top of SEO.