The saying 'never talk about religion or politics' is often well advised, but given that everyone seems to be talking about little else other than the latter, there's another well known saying that starts 'if you can't beat them...' I've always had a soft spot for Andy Burnham, ever since he backed our 'Creative Wigan' … Continue reading “This is Manchester. We do things differently here.” Anthony H Wilson
Unicorns - as well as being a mythical creatures with large pointy horns mentioned by the ancient Greeks, various writers including Strabo, Pliny the Younger and Aelian, The Bible and featuring in My Little Pony - is also the name given to a company, usually a start-up, that doesn't have an established performance record but … Continue reading Fantastic or Fantasy?
Mobile and tablet browsers now account for more than 51% of all web searches, and as we’re usually on the move with them, we have very little patience for slow loading times. According to Google, we expect a website to load within 3 seconds before we go elsewhere for quicker content delivery. In response to this issue, … Continue reading Speeding up the web
Last Friday's Business Growth Hub event, held at the excellent Pier Centre named after Wigan's most iconic address just a couple of hundred yards away, focused on digital transformation. Wigan's own Digital Growth Advisor, Jonathan Print, outlined the support provided by both the Growth Hub and Wigan Council for businesses looking to engage with digital. The … Continue reading Digital Transformation
Perceived wisdom (and hard evidence) tells us that increasingly emails are being read on the move. Many sources suggest that around 70% of email traffic is now accessed on a mobile device – a smartphone or tablet. And yet, many marketers are not optimising their eshots for mobile. This inaction can cause extreme dissatisfaction amongst … Continue reading Is your eMarketing Mobile Friendly?