Pretty much everyone who has involvement in the maintenance of website content and the dissemination of company news, views and information now recognises the power of the blog. The internet in general and blogs in particular have made authors of us all (and secretaries of most of us!). Having toiled over creating your blog, you … Continue reading Do you write blogs? If so, you should read this, it might just help to grow your reader numbers.
Visual communication has been around for some 20,000 years or so, from when someone decided to decorate his cave in Lascaux with pictures of his intended next meal. Ancient civilisations, including the Egyptians and Aztecs, developed hieroglyphics – or logographic scripts - over 3,000 years ago. The concept of branding probably stems from the heraldic … Continue reading The most important square centimetre in business.
As the use of technology in our day to day lives, from the internet to tablets and smart phones, continues to grow (The Office for National Statistics shows that 99% of 16 to 34 year olds are using the internet for example) our expectation of the user experience is naturally elevated by the best exemplars. … Continue reading Enterprise UX
To secure buy-in and budget for your social media marketing strategies you need to demonstrate how your efforts are contributing to your goals. Social media, like any other marketing channel, must prove its return on investment (ROI). Measuring your social media ROI allows you to identify gaps in your overall strategy, key messages and content, … Continue reading What is the ROI from all your social media efforts?
The saying 'never talk about religion or politics' is often well advised, but given that everyone seems to be talking about little else other than the latter, there's another well known saying that starts 'if you can't beat them...' I've always had a soft spot for Andy Burnham, ever since he backed our 'Creative Wigan' … Continue reading “This is Manchester. We do things differently here.” Anthony H Wilson
Unicorns - as well as being a mythical creatures with large pointy horns mentioned by the ancient Greeks, various writers including Strabo, Pliny the Younger and Aelian, The Bible and featuring in My Little Pony - is also the name given to a company, usually a start-up, that doesn't have an established performance record but … Continue reading Fantastic or Fantasy?